Amazon US — title & bullet length rules (2025)

• Title guideline ≤ 200 characters. Keep key attributes early.
• Bullets: aim for 3–5. Keep each concise; avoid ALL CAPS and claims.
• Avoid risky words: “cure”, “heals”, “100%”, “FDA approved”.
• Use units consistently: “750 mL” + “25 oz” only when helpful.
• Never imply regulation/approval unless accurate.